Allison Ball

I developed a bold visual identity for Art Club, a creative initiative by The Gate London. The concept centred around celebrating the emotional impact of art, drawing inspiration from current exhibitions across London. I overlaid imagery from these shows with a custom-designed logo — a smiling, graphic face that nods to the uplifting power of art and its connection to art therapy. The result is a playful yet purposeful brand expression that brings joy and approachability to contemporary visual culture.

For Morro, I developed a full brand identity system to bring their new brand to life. Starting with their existing logo, I built out a cohesive visual world — including logo variations, colour palette, typography, signage, email templates, and partnership applications. I also created a comprehensive set of brand guidelines to ensure consistency across internal communications and third-party use, enabling Morro to scale with confidence and clarity.

My design for the 6 Sheet posters dictated the look of the entire campaign. Font and hand drawn type mix.

Design & typography:
Allison Ball

I collaborated with SMARTY’s Creative Directors to develop their “Less Malarkey, More SMARTY” campaign, starting with a series of bold typographic posters. I then led a team of designers to create a comprehensive brand book, capturing the refreshed visual identity and tone for future use.

Print and on-line campaign for Suzuki. 

Design & Art Direction:
Allison Ball, Jamie Bennett

Agency: The Redbrick Road

A much-needed brand refresh for Buzz Bingo, featuring a modernised logo and a bold new visual identity. I developed comprehensive brand guidelines to ensure consistency and cohesion across all customer touchpoints.

Design: Allison Ball
The Gate London

After leading the design for the successful pitch of the above-the-line advertising for the AA, I oversaw the design and implementation of the first campaign, “It’s OK, I’m with the AA.”

As Design Director, I’m responsible for maintaining creative consistency and brand integrity across all communications. I recruited and trained the AA’s Lead Designer, who now acts as Brand Guardian under my direction.

Following the success of the initial campaign, I continued to oversee design across three subsequent above-the-linecampaigns, ensuring cohesive storytelling and strong visual impact.

Building on this momentum, we went on to win the below-the-line and CRM business. I established a dedicated AA Design Team. Recruiting, managing, and mentoring Designers and Artworkers to deliver an integrated, on-brand creative output.

I developed the brand identity for House of Famingo, the fashion arm of online retail giant Very. Starting with their existing logo and core colour, I created a fresh visual direction — introducing complementary colours, typography, and graphic elements to shape a bold, fashion-forward aesthetic.

Working closely with the Creative Director, the new style was rolled out across OOH, web, and digital platforms.

I also write a seasonal Campaign Toolkit for Very’s in-house design team, ensuring consistent execution and easy adaptation across all channels and future collections.

Call for Entry ads for Creative Circle Awards. These ads won 3 silver awards. For design, art direction and copy.

Design & Art Direction:
Allison Ball

Copy:
Adam Tucker

For Very’s Christmas campaign, we introduced a set of playful flamingos as festive brand mascots, featured across all seasonal communications. As Design Director, I developed the overall look and feel, and produced a comprehensive brand book to guide the campaign’s visual identity. I led a team of designers to roll the creative out across print and digital — and even brought the characters to life as full-size physical installations.

Following my original design direction for Newton’s refreshed look and feel, I led a team of designers to create this bold, eye-catching campaign. We built on the core visual identity to deliver a cohesive rollout across multiple channels, maintaining clarity, energy, and impact at every touchpoint.

Coop rebranding. This job involved me art directing shoot and design for the Leo Burnett successful pitch for Coop Food (2016).

The Brazilian Spicy

5 in the series for McDonald's Great Tastes of the World. I design a logo for each burger made of of rubber stamps. These were custom made, stamped and scanned.

Design & typography:
Allison Ball

Agency:
Leo Burnett

Agency: The Gate
Design: Allison Ball
Creative Direction: Ian Edwards & Giles Hepworth

For the global re-release of Older, we reimagined the album through the lens of 26-year-olds today — the same age the album turned. I worked with Creative Directors to recreate the iconic cover as impactful OOH posters across the city, connecting a new generation to its themes of love and loss.

I led the creation of a secondary brand for SMARTY’s new "Groups” product. The brief called for a distinct yet connected identity, so I developed a full brand world and customer communication strategy from scratch. Followed bu a comprehensive Brand Guideline.

The logo uses a combination of shape icons to represent individual customers within a group — with varied combinations to highlight individuality within unity. As Design Director, I oversaw my team of designers, artworkers, and developers to roll out the brand across all channels.

I’ve also included some of the overlooked logo concepts to show the creative development behind the final direction.

McDonald's Breakfast advertising

Design & Art direction:
Allison Ball

Copy:
Adam Tucker

Gone in a flurry. Typography design for McDonalds 6 sheets.

Newton – “Unlock Opportunity” Campaign
I led a team of designers in developing the visual look and feel for Newton’s Unlock Opportunity campaign. Building on the core brand identity I created, I established a cohesive campaign design system that translated Newton’s values into a bold and unified visual language. This included designing a comprehensive campaign brand guideline and producing a suite of assets to ensure consistency across all markets and channels. The toolkit was shared with Newton’s global agency partners to maintain visual integrity and coherence across regional executions.

Branding and presentation development for The Gate San Francisco. Multiple Logos are used inspired by the art and culture of San Francisco, USA.

Walter Scott has a unique investment process, and they needed an identity to reflect it. So taking inspiration from the art hung on the walls of their Edinburgh HQ, we created a visual identity that mirrored the vibrant energy and detail-oriented nature of this forward-thinking investment company.

Design and illustration for Tesco Christmas. This device was used in press and store. I designed two secondary characters used in press for toy promotions.

NSPCC commissioned me to create characters for their Whistle Blowing advice line campaign.

I created a range of tea and coffee cups who would have conversations about their concerns in the workplace.

Logo design and Branding work for property developers Formm.

Logo design for a radio station produced by More Than insurance.

Agency: Leo Burnett
Typography Design: Marc Donaldson/Allison Ball
Art direction: Marc Donaldson
Creative Team: Blake Waters/Will Thacker

I created a bespoke typeface to imitate the departure board font.

Waterloo, UK’s largest Departures Board (120m2 ) showing the real journeys of those abused, tortured and imprisoned for simply expressing their views. Commuters were invited to join a petition and share these horrific stories. Thousands did. Within hours, 41,875 people pledged their support, putting pressure on governments to help.

Poster, and icon design for a Freeview game.

Design & Illustration:
Allison Ball

Art direction and copy:
Lewis Beaton and Alex Moore

Agency:
Leo Burnett

Ads for the book "Women of Casa X" by Malcolm Venville, which tell the true story of Casa X, a refuge in Mexico City established to care for the cities oldest working prostitutes. A series of 4 posters, all hand illustrated and exhibited at the Photographers gallery, London alongside the book.

Illustration:
Allison Ball

Art Direction:
Adam Tucker, Hugh Todd

Agency:
Leo Burnett 

Infographic posters for Savills

Durning World Suicide Prevention Day 2018, we created a social, ambient, print and OOH campaign tearing away the stripes representing life and harmony from the iconic pride flag.

I designed the press and outdoor ads and art directed the photography shoot of the flag.

Agency: The Gate Worldwide

In the new Lynx film, we see Anthony Joshua crafting world championship belts for our every day heros. He rolls out design blueprints, assembles the engraved brass plates and stamps the completed packages with the Gold Brotherhood insignia.

I worked with the set designers to create bespoke props for the ad.

Hand drawn and gold foiled typography for McCafe’s festive menu by McDonalds. I designed Six festive beverages and special menu items for out-of-home, press and online media.

McDonald's McMuffin 6 Sheet poster. Font and hand drawn type mix.

Design & typography:
Allison Ball

Copy:
Adam Tucker

Advertising for McDonald's Great tastes of the World. Stamps were made, stamped and scanned.

Typographic design:
Allison Ball

Art Direction:
Wayne Robinson

Copy:
Wayne Robinson
Matt Collier

Poster design for Sodexo Be.

Design & Art Direction & Retouching:
Allison Ball

Copy:
Steve Heath

Agency:
Craftwork

Origional hand printed lino cut typography. Used in various projects and self promotion.

I was asked to create a piece of art that would be exhibited in Tesco's Headquarters, Fashion department. I design a pattern to be printed onto a silk scarf depicting the range of Tesco products. 

Design and Illustration:
Allison Ball

Agency:
The Red Brick Road

The South African Deluxe

5 in the series for McDonald's Great Tastes of the World. I design a logo for each burger made of of rubber stamps. These were custom made, stamped and scanned.

Design & typography:
Allison Ball

Agency:
Leo Burnett

MCDONALD'S MCFLURRY

McDonald's McFlurry 6 Sheet poster design. Font and hand drawn type mix.

Design & typography:
Allison Ball

Agency:
Leo Burnett

I design a logo for each burger that was used in print, TV and online advertising. 

Typography:
Allison Ball

Design and Art Direction:
Tim Fletcher

3D rendering:
Progidious

Agency:
Leo Burnett

Design and illustration for NSPCC Lobbying campaign.

A multi award winning campaign. This resulted in a successful bid to change the flaw in the law regarding sharing sexual messages with children.

Logo for Tesco Real Food Magazine. 

Sketch style illustration brand assets created for Adecco to use throughout their print and online media.

Design and illustration for Tesco charity initiative.

Logo development for a private club hosted by Paul Weinberger

Lino cut typography

In-store promotional posters for Parioli. Illustrations done in watercolour.

Design, Art Direction & Illustration:
Allison Ball

Logo and identity for a Tesco charity initiative.

Poster advertising a talk by Film Director Guy Browning held at Leo Burnett.

Design & Art Direction:
Allison Ball

Copy:
Adam Tucker

Illustration and design for invitation to Leo Burnett's summer party.

Illustration, Design & Art Direction:
Allison Ball

Packaging design for Tesco Classic range. 

Hand carved, lino-cut type used for a pitch. WIP.

Logo & identity design:
Allison Ball

Agency:
Baber Smith

Print advert for American Express Payment Solutions for Business. And illustration for for online marketing of the "Realise the Potential" campaign

Design & illustration:
Allison Ball

Agency:
Baber Smith

Poster advertising a talk by BBC's Arts Editor Will Gompertz held at Leo Burnett.

Design & Art Direction:
Allison Ball

Copy:
Adam Tucker

Print ads for Meadowhall shopper events.

Design & illustration:
Allison Ball

Agency:
Baber Smith

On going lino cut project for local fruit and veg shop, Bookmans.

Social media graphics for Adecco

Illustrations for Chef’s Manifesto Annual Report. A Unilever initiative. Hand sketched and coloured in Photoshop.

Posters created for Visionaire Contest 2018, a Richemont initiative. Used existing logo and colour pallete.

Infographics for Access Accelerated Year One Report